PIKE is just a general nickname, but I have also heard of people calling us Pikas and Pi Kapps (although that is generally associated with Pi Kappa Phi). From what I understand, the term "Pike" actually started from people calling us Pikas, and over time the pronounciation (Pike-Ah)was just shortened to "Pike".
The "Turn Pike" slogan is actually something that our International Headquarters uses for a lot of Rush type materials, and many chapters pick up on it.
Hope this answers your questions.
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