[CarolinaCutie]

I agree with Chaos that you need to have a group meeting about the subject.

But also, you have to realize that what you can do with the members you already have is limited. Recruitment is how you'll turn it all around. You will need to convince your chapter to strategically choose members who will IMPROVE your reputation. Formal recruitment will likely not help you in this regard, but you can do wonders with COB. Particularly focus on getting those cute, normal girls who slipped through the cracks in FR (perhaps victims of bid promising or dirty rushing from those top sororities?). They want to be in sororities- how will you convince them that being a member of your chapter is better than being independent?

Then get their friends to join. Cute girls have cute friends. DO NOT sacrifice acceptability in all other areas just because a girl is cute- this will set you back. Go after freshmen girls who may not realize the reputation your chapter has.

You have to systematically improve your chapter pledge class by pledge class. But first, everyone has to be on board... and there's probably plenty of girls in your chapter who like things just the way they are. This will be your problem. They'll say that they don't WANT to be members of the "cookie-cutter" chapters, that they prefer to focus on the relationships, that they don't care about mixers with fraternities and campus reputations. This is a lie. This sounds harsh, but a lot of ugly girls are afraid of cute girls. You'll have to figure out a way to show them that a girl can be beautiful and popular with men AND still be a good sister and chapter member.