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As someone who has gone through Southern rush herself and is an alumna advisor for our UGA chapter, I can agree with many of the above posters in that rush is very competitive there. Recs and a good resume are definitely important, but there's a lot more to it than that.
It's very smart to learn as much as you can about the rush process and the campus sororities in advance so that you feel more comfortable at the parties and can converse easily with the sisters.
Checking GC for tips on appropriate attire and good conversation starters is a really good move. Checking the individual sororities' national websites and the individual chapter websites are other good ideas because you can get insight as to what makes each one different from the other. That doesn't mean that you have to step into a house and immediately start rattling off facts and figures about the organization (and I seriously doubt that any sensible rushee would do that anyway).
However, it would be perfectly appropriate at UGA for a rushee to tell a sister, "Hey, I was really excited about rush this year, so I checked out some of the national websites for the sororities over the summer. I noticed that many of them have national magazines. Since I'm planning to major in journalism, I was wondering if your sorority allows collegians to submit articles to your national publication?" That will give the sister an opportunity to tell you a bit about her GLO and, also, let her know that you could benefit the chapter in the area of Public Relations. Later on, that sister is more likely to remember you because you had a meaningful, educated conversation with her instead of just talking about the weather and how long a walk it was from XYZ house to ABC house.
The bottom line is this: Sororities are looking for well-rounded women who have something unique to offer their organization. It's important for you to show them that you do.
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