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It's really hard to change a chapter's image on campus, especially if you have members that don't want to try. (been there, done that) Even if every single one of your members sign on, the rest of the campus doesn't change their opinions easily. For example, if one GLO is known as heavy partiers and they then go completely dry, the rest of the campus will still think of them as partiers. Often the results of an image overhaul won't really kick in until after a college generation, meaning when the current students graduate.
But that doesn't mean you shouldn't try. Even in a small chapter though one person can't do it alone. You need to have a core group that not only agrees with you, but are willing to work for change. It's most effective if those people are officers too.
Then sit down and take an honest, possibly even brutal, look at your current on campus rep and why you have it. Then devise a plan of action to change things. Since you haven't really provided specifics, it's hard to give specific suggestions. You need to present, or maybe sell is a better word, this action plan to the rest of you chapter. Not everyone will agree and some may even try to undermine it. But you can't let that deter you. One of the best things you can do though is to recruit like minded new members.
As I said, it's going to take alot of time and effort but it can be done. Keep in mind though that you may not be around to reap the benefits. Your only satisfaction may be that you made things better for those that followed you.
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