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If an image sucks, then it's because of the people that are part of the organization. An excellent example would be as follows: A sorority full of girls that go home with guys after one drunken night to consumate their relationship will convey an image of sluts. Or, perhaps, a fraternity of guys that is constantly sniffing and getting nosebleeds might be considered cokeheads. It is crystal clear, image = a representation of the members of your GLO.
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