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33girl, are you there? This is a perfect softball for you.
The reason women's rush is so complex and rule-bound is that they WANT it that way. It works for them and they're happy. Women tend to organize, cooperate and make rules to ensure stability.
Men, on the other hand, are heirarchical and competitive. We value the entrepreneur and the chapter that can rise as far as its ambition will take it. We don't WANT rules or restrictions on chapter size, number of pledges, or when and where we can rush.
There are schools that have formal rush (like sorority rush) for men. Generally, the result ensures every fraternity a pledge class but the quality is lower than it could be because the men get lazy and tend to rush whoever walks through the door instead of going out on campus and finding the most ambitious and sucessful candidates.
I know of no campuses where sororities have a non-structured rush.
Each side is pretty happy with they way things work now. There are flaws, and they are not insignificant, but fraternities as well as sororities seem to be prosperous and successful within their respective rush systems.
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