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Alot of the alumni were in it for the beer. I had a chat with my big brother over the weekend and he still resents the change to fraternity education; so do the rest of the folks in his class. The changes of the seventies are still resented by some alumni and I don't think that we'll ever be able to change their hearts.
Alumni programming has to to be alumni focused. What is in it for them? Asking them to come by to watch officer installation followed by being hit up for $$$ turns a great many folks off.
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