My daughter's friends went back early from Winter Break to William and Mary for the Informal Recruitment and to UVa for Formal Recruitment. I think both schools have thriving Greek populations, UVa more than W and M. The young women in question were both excited to return to school especially when it's a fun time before the classes start.
And maybe boys do this differently and times do change:
When my brother was a rising freshman at MIT, the SAEs recruited him heavily over the summer. By the first day of enrollment, he was a pledge living in the house.
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....but some are more equal than others.
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