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We did the TriDelt instead of trident gum slogan. The front looked like a pack of gum (with 51 chicks- the number of women on our charter- instead of sticks on the front) and "Who wants Tri Delt?! I do I do! on the back.
Since we used it during informal rush, we gave out packs of gum that said "Chew On This!" with our info listed on it.
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Just keep swimming
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