Quote:
Originally posted by AlphaFrog
I'm not really talking about those companies that spend $15.9873 million for a 13 second spot in the Super. Alot of compaines before have gotten creative this time of year (esp. early Jan.) to keep their sales up after the Christmas rush.
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Even though they may not be buying time during the superbowl, some companies may wait until then anyway because they feel viewers are more apt to pay attention to commercials in the weeks after the game airs.
It's all a matter of when they feel they're going to reach the largest target audience.