Well, I think this is a good point. I find that many chapters use the word to attract Potential New Members that don't want to be in a "cookie cutter" chapter.
My old chapter wasn't diverse at all and they still don't use the word. Everyone is an individual and we do have multiple races, but we all work towards a common goal. I think you cannot be too diverse and still work for one goal, it wouldn't be possible.
A chapter would want members with different talents in order to be well rounded, you always need sports girls, scholarship girls...and so on, but we all don't have to be 100% different to be a great chapter. That's why we have membership guidlines, to find PNMs that fit the chapter, if we just allowed anyone, we would be very diverse, but none of us do.
Many peolpe probably feel that you have to say that you are diverse in order to appeal to everyone, but really, why lie? There isn't a chapter on my old campus that was the real definition of diverse, but that's the buzz word during recruitment!
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