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Yes looks matter. As was pointed out before... they matter in real life. How you dress says something about you. No matter what.
I look young, and I KNOW people CONSTANTLY make assumptions about me based on that. So when I know I need to be taken more seriously I have to wear more make up, make sure to dress in more "classic" styles wear my glasses and shoes with heels, or I'll never be taken seriously in certain situations because people still think I'm 18, which I'm not I just turned 26.
Sororities will make assumptions based upon your looks, as will the general public As was said, you don't HAVE to be a beauty queen... but it's up to you what you want your "look" to say about you when you rush, and DO put your best foot foward.
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