[WVU alpha phi]

I think looks are definitely important. They're usually the first reason for talking to someone, atleast in my case. I don't approach a guy thinking "wow he looks nice" if he isn't attractive. And sometimes, attractive can grow once you're in a relationship, for instance..
When I first started hooking up with my last boyfriend, I didn't think he was the hottest guy. We dated for 8 or 9 months, and he was HILARIOUS, and I think that's what grew on me. By the time we broke up, I was convinced he was amazing looking.
I've also had boyfriends that at the time we were dating, I thought were the hottest guys around, and since breaking up with them, I'm not attracted to them anymore.