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On my campus, several fraternities have had similar problems with low numbers and difficulty recruiting. This past fall, one chapter's nationals instituted an ingenious idea, they got all of the sororities involved!
They had a competition with several diferent catagories.
1- They handed out "Go XYZ!" pins to all the sorority ladies and would have brothers sit at tables around campus where you could check in with your pin attached to your shirt or backpack- 1 pt. for each girl checked in went to each sorority.
2- Banner contest. Each sorority made a Go XYZ or Rush XYZ type banner and hung it in plain view on their house. Each Banner was ranked 1st-6th place (six sororities) getting points on down for the ranking.
3- Sisters coming to open recruitment events. 1 pt. for each sister at open recruitment i.e. their BBQ and the casino night they held.
4- They had a recomendation contest. Sororities submitted names of men they thought would make good XYZ's so they could be personally contacted and invited to events. 1 pt. per name.
At the end of the recruitment period, a winner was announced, and the guys of XYZ cooked dinner and served it to that sorority, serenaded them and made them a really nice banner for their house.
A good way to keep men once you've pledged them is by mixing with sororities. We helped out a few this way by inviting them over to the house to play Taboo, Charades or Pictionary and have Pizza. They response from their social chair was that they really enjoyed not only hanging out with us, but getting to know a lot of new women really quickly, easily and painlessly.
Hopefully these will help!
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