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Sports franchises are businesses - they should care about the athlete's personal life and personality only so far as it affects their business.
The 'output' for a sports team comes in the form of the product - that is, winning and good play. If the guy's a total douche, fine - if the team wins, the owner profits, and all that, there's no 'moral dilemma' here.
The owners aren't really open to very much liability - PR is really the only issue. If the team thinks that the potential for profit and success outweighs potential PR issues, then I can't imagine why they'd care about the player's personal life.
If your tax guy was accused of rape, and cleared, would you stop letting him do your taxes? Would you ever know?
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