My alma mater holds Formal Fall Rush a few days before classes start. I really like the way they do it, because many freshmen don't know anyone when they first go away to college. Rush is a great way to jump in feet-first and meet many women in the same boat -- who don't know people and are a little anxious about starting school. It's amazing how quickly you can bond with someone in your Rush group after spending just a few hours with them.
Also, by holding Rush before classes begin, there a much smaller opportunity for Rush infractions such as 'dirty rushing' to occur.
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