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You're getting great advice. If you want to buy brothers, just hand out the money, it will be quicker. If you are looking for dedicated members you need to work for it.
Recruitment is essentially about making friends. Just like others said, talk to new people in your classes and set up a time to study together at the library. Oh and what if a brother needs to be there too, they now know 2 brothers. I personally wouldn't start off with 'hey my name is tommy, want to join my fraternity?' it will take a while, but slowly introduce them to your brothers, invite them to help out a philanthropy event or take them to a party, whatever is social on your campus. After knowing them and having them meet brothers THEN intro ZBT, but by that point they'll see what the org is.
Everyone brother should be in another club, and hold a position in that club. Older students who are leaders can have a lot of influence on first and second year students (your target age).
Sit at a table where you don't know people (don't be creepy about it) but introduce yourself and be charming.
You can't go after the 'always joiners' they've probably already joined. You need to break new ground and focus on men who are leaders, good students, good moral character and whatever else you may feel is key.
Wear letters always. everyone should have a bunch of shirts with letters and you need to wear them, a lot.
Make your group stand out from the other groups. Maybe you are all very smart and your house GPA is 3.8, or maybe you do more philanthropy, give yourself an identity. Keep posters consistant in their look and general presentation (not identical) Brand your chapter's image so that if someone sees it, they think ZBT.
Good Luck.
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