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Have you ever thought about offering a scholarship to incoming freshmen? Our chapter has done it for the past three years and it has worked wonders for recruitment. The first year we got 35 applications, the second and third year we got 75. Out of the 75 applicants 60 came out to the house to be interviewed. That gave us an instant 60 guys to recruit. Setting up a single day and inviting graduates to the event is great. The gentlemen applying for the scholarship are usually pretty impressed to hear what the fraternity has done for the graduates. Since you have a smaller chapter you may want to consider breaking the interview process into a few days with only 2 or 3 of you interviewing. From there we usually get 15 accepted bids, plus we still have the "Rush" period. Though we're moving to recruit 365.
Also, one recruitment event that got us a couple of great guys was holding an event at a successful local graduate's house. We had an event at a graduate brother's house that is a lawyer and again invited all the graduates. We even got the President of the University to come for an hour. The graduate brother hosting the event also made some calls to successful graduates in the area that do not come around often. This really impressed not only the potential members but the President to see that kind of graduate support.
Get involved in everything. When you enter a philanthropic event or IM, enter to win. Our Alpha class won a lot of things while still a colony, even though they didn't have the most athleticly talented guys. They did so well even other fraternities would come up and tell them how well they were doing for a new fraternity.
One last thing to consider, make shirts that are clean and anyone would feel comfortable wearing in front of there grandmother. List your values and display a recognition symbol. Also choose one color for all your shirts so when someone sees, in my case, a purple shirt they think "FIJI."
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