RACooper and PenguinTrax have excellent advice.
Definitely have some brainstormig sessions:
Why did the existing brothers chose ZBT? Why do men chose to go elsewhere? What do you have to offer that other groups can't? What are other groups offering that you're not? If your chapter focuses on ZBT's Jewish history, is that helping you or hurting in attracting new members? Do you effectively use Hillel connections?
What kind of members do you want? I mentioned in another thread that a chapter should write an image statement defining what the chapter is and what the chapter wants to be. If you want a chapter that can dominate in sports, your image statement should reflect that. If you want a chapter that is filled with campus leaders, say so. Then use the statement to remind yourself of your target audience and go after those men!
Quote:
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our alumni spent several thousand dollars on food, events, and publicity
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Is this normal on your campus? Either for alumni to be paying for recruitment, or for it to be several thousand dollars?
Like PenguinTrax suggested, if you can set up an information table staffed by brothers at the union during busy times you should do it. Nothing's better than having a brother asking a man to attend an event. You need a "call to action". Avoid passive advertising.
Finally, I'm going to be honest and tell you that men, especially young college men, respond to pretty girls.
Every attractive woman you know should be selling every man she meets on ZBT. When she's got him hanging on her every word, she sends him to you to close the deal. I know it's sexist but I will always understand why fraternity men use women during rush. Besides, we usually have more practice on our recruitment skills.
