[RACooper]

Actually it's not that big of a punishment (unless they make the finals) - basically Canadian football (or any university level sport) only gets air on the community or public tv... thats it.

As for the fine - well that'll pretty much cover the cost of the field, broadcasting, and the officials...

Seriously in the long run the punishment will make next to no difference - it's the negative response from the alumni that'll burn them more than anything... basically the shame of dishonouring the team.