Shadokat...
Bravo.
We are all very quick to point fingers at the media and accuse them of unfair bias and slanted coverage, which in some cases is true, but in most cases isn't. Very few of us, however, ever think to be in touch with them when we do something good. More importantly, few of us stay in touch on an ongoing basis.
Look at it this way. If we do something bad, they find out easily because they all call the cops, etc. several times a day. They simply don't have enough resources to call every organization. It's not even possible.
Your chapter should have a PR person who knows (at least the name of) someone at local and campus newspapers and local electronic media outlets. You should also have a very clear outline of who talks to the media in bad situations. It should usually be your Chapter Advisor, a division officer or someone from your National. If none of those is available, the Chapter President. Members should never comment, but rather just tell reporters that they have to talk to one of the people mentioned above.
Of course the media won't print/broadcast everything you send them, but it's amazing how much good publicity you can get if you just work at it a little.
DeltAlum
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