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I agree with everything written above about the desirability of making the chapter's website reflective of its unique personality...but...the #1 problem with all chapter websites is that they're never updated. If paying a company to do a professional website is the solution to that problem - even if the website does seem sanitized and vanilla - then the website will be much more effective in terms of rush and alumni relations, and in its ability to attract even the undergrad members. Once you know the website will never change, no one looks at it anymore.
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