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I don't think it is fair to equate branding with stupidity. I know several highly intelligent people with brands. They are doctors, lawyers, teachers and engineers. They own their own homes, cars and have families. They are not only active and financial in their respective organizations, but they hold executive positions. Getting branded was something that they decided they wanted to do. If you don't think it is something you would do, that's fine. But don't judge someone else.
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