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for a year round recruitment, you don't necessarily have to do anything different or more than you are now. here are a couple of suggestions:
* start making a list of guys who are not affiliated and who could make a good member. maybe have each brother give at least 2 names and their contact info.
* during a regularly scheduled event (brotherhood, philanthropy, etc), invite a certain percentage of those guys on the list. don't make it a special recruitment thing. just invite them and say something like "hey man, my chapter is having this fun brotherhood event (describe), why don't you come with me?"
this gives the chapter a chance to meet them without being in a formal recruitment type setting and the guy gets to meet the brothers without feeling like he is being fed info to get him to join. after all/most of the guys get a chance to meet him and talk to him and they think he has potential, have someone close talk to him about the possibility of joining. doesn't have to be a bid offer. it could be an invitation to being the recruitment process during the next round.
if he's interested, you get him. if he's not, no big deal. this is a good way to get members who may have thought fraternity was not for him or is just a little unsure of it all. if he sees how your guys are during "normal" (aka non-rush) time, he may see the benefits and realize it's for him.
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