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Congratulations, Mike!
Whatever average is at IU (95?), don't be that. Be the largest, the best in sports, run campus politics, be the darling of the sororities... I remember that the Pikes at IU used to have four or five IU basketball players. Do that again. bring in basketbal and football, and other high-profile guys.
I strongly urge you to contact Bobby-the-Don personally. He's a young guy from a top chapter and he is a marketing genius. He can give you sterling advice. If you want to ask questions about rush, send a PM to me.
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