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Get a few really good action shots of events and sisters together, blow them up to poster size, and set it up as your backdrop so someone 10 feet away could see it. At the top, list your organization name and your website.

(If you don't have good and updated website, immediately recruit a student or member to do this. Look at other chapter sites at your school and within your organization for ideas.)

Give away pens with your web site URL. Everyone can use pens, they lend them, lose them, give them away, people see others writing with them. Get your sisters to give them out in class, too. Great conversation starter. You can't stereotype a pen!

Do you have A/V capabilities and a recruitment video or PowerPoint presentation? Show this on a continous loop? Or set up an easel with a few different photos, caption and testimonial.

Sisters should also staff the area wearing matching clothing or dressed in letters. To be different, you could have the sisters staffing the booth wearing their pins. If everyone else is in letters, this will stand out to the non-Greeks. Non-Greeks don't know letters-- they'll remember the girls in blue who were wearing pins... and then everyone else who were in t-shirts.

Instead of an intricate brochure, create a double-sided One-Sheet-- 4-color 8.5 x 11 sheet with photos and captions, a brief intro paragraph on "Who We Are", sample events you have in a year, contact information and some brief quotes from members. VERY IMPORTANT: You must list a CALL TO ACTION. IE: To learn about membership opportunities with XYZ, please contact....

Put your website, a phone number, address and contact on your materials.

Less to open and fold means your message is clear and out there-- no one has to dig through pages or folds to find out what it is you want them to do. Students are walking by-- grab them with a message and call to action in your marketing piece.

During the week of this open house, set attire for members on campus-- so everyone is uniform and looks good. It will make your letters stand out more-- have sisters arrange to meet in groups for lunch and library study time-- it will appear XYZ's are everywhere. Also, encourage their interests this week to go to a few campus club meetings in letters to join a new club for themselves and to promote XYZ.