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Sigma Chi Does Not Support AXE Contest
It has come to our attention that the Unilever Company, makers of AXE male grooming products, is conducting a contest targeting fraternities. The purpose of this contest is to create an environment that would condone alcohol consumption and group sexual activity. The “AXE Pimp My Fraternity Shower Contest” is inconsistent with the values and mission of our Fraternity. Remember, it is not your character alone that will be stained with dishonor, it will rest upon us all. At no time should our Greek letters and insignia be used in a manner that would reflect negatively on the organization.
© 2005, Sigma Chi International Headquarters
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