If it's the Elexa line that I've seen advertised in Cosmo and Glamour the past few months, it's a vibrating ring of some sorts. They also have some lube and textured condoms in the line, I think.
This is included at the bottom of every dad:
Note: The Vibrating ring is not available in Alabama, Colorado, Georgia, Kansas, Louisiana, Mississippi, Texas, and Virginia.
Here's the link to their site