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Because the USPS sucks.
At $.37 each they still cant 'afford' to do their jobs.
I have long advocated the privitization of the USPS, or at least let UPS or FedEX get into the business of first class mail. The mailbox at your house is provately owned by you (but regulated by the USPS). Change the law and allow other parties to mail stuff and have it coem to yoru mailbox. If the govmt cant afford to efficiently handle the business of mail, then it shouldnt be in the business of it.
Id be interested to see how postal service rate increases match up with the cost of inflation over the last 20 years or so.
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