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Well since I am currently a Greek Life Advisor, one thing I can definitely was a factor for me, is that there wasn't a chapter of my fraternity on our campus. They wanted to avoid any chance of favoritism, so I'm not even allowed to ever try to bring a chapter of my National on to our campus. I think the local/national factor really depends where you are applying as an advisor. I've also found timing plays a critical role: I had much better luck the second time around when I was looking for vacancies after May, then when I was in the hunt with all of the people trying to land their first position after Grad School at all of the conferences in early Spring.
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