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I would honestly provide the funds to my chapter so no new members would have to pay for national initiation or pledge dues for a long time. I'm sure that would help with recruitment.
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It might help with recruitment to be known as the 'free' fraternity, but you aren't requiring them to sacrifice anything to be apart of it...I don't think that would bring in good brothers. Guys wouldn't respect it as much.
I would definitly build a new house, and offer a whole range of extra's for brothers. Pledging dues and the entire process would probably be the same, maybe a little more difficult to weed out those that just want the benefits and none of the work.