Quote:
Originally posted by Lil' Hannah
Last night I had a pint of Jack's Pumpkin Spice Ale which is Anheuser-Busch's attempt to run with the Sam Adams and Pete's Wickeds of the world...apparently they're going to market a seasonal draught throughout 2005-2006, and this was the first one. It was actually pretty good, however I'm not sure if I could have enjoyed more than one pint of it. Their press release says its target consumers are "contemporary adult Males 28- 54" and while I am none of those things, I still liked it.
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That's interesting; I guess it was a move they had to make at some point, but I can't imagine them putting out a good seasonal draft. I'll have to see if I can find it around here and give it a try.
One of the things that Sam Adams has going for it is Jim Koch, the company's founder. When you listen to him in interviews and the such, it's obvious that he's someone that really appreciates good beer, and markets a lot of his products to those who aren't your average beer drinkers.