Thread: October Essence
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  #24  
Old 10-19-2005, 12:24 PM
NinjaPoodle NinjaPoodle is offline
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Join Date: Jul 2001
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Re: Love the idealism

Quote:
Originally posted by Steeltrap
But I may have to be a realistic voice in the wilderness. I suspect (although I don't work for the company) that Essence/TW did market research and found that celebrities sell better than non-famous AfAm women. Hence, Beyonce, Mary J., etc.

Bottom line: they're in the business to sell magazines. It's not a nonprofit that doesn't accept advertising and the like. In an ideal world, there would be a wider range of mags to appeal to us. We're not there yet, alas.
And I agree but I'm saying instead of ALWAYS having an entertainer on the cover, switch it up. It's one of the main reasons I stopped my subscription. (The other was the buyout)
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