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The NBA is going after more corporate and global markets. Historically they've always marketed players (Magic, Bird, Jordan, KG, Shaq, AI) rather than teams, so this move follows "suit" if you will. I really think they'd like to "de-negroize" the league, do away with the cornrows/tatoos, but they know they can't get away with that, so the "image, dress code" look is the next best thing.
Look at most NBA arenas. The lower bowl seats are generally filled with corporate types. You may see the lovely Steeltrap hugged up courtside with Jack Nicholson out in LA, but by and large, the NBA is not targeting the AfAm audience, particularly the 18-30 audience who wear this type of newly-banned gear most predominately. Nike, Reebok, and1, et al are, but not the association. The NBA is like "hey, if you don't like the move, you don't have to work in the NBA."
not saying I agree totally, necessarily, but thats the play, IMO.
Hey, HK74, how is asking for a clothing allowance any different from the corporate CEO who asks for a receives a housing allowance as part of his compensation package?
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For the Son of man came to seek and to save the lost.
~ Luke 19:10
Last edited by TonyB06; 10-19-2005 at 11:06 AM.
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