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Our school does this around Greek Week since the funds from that week go to St. Jude's. They do a letter writting campaign. It's for points for the week though. But each house ends up with about 500-600 letters written because everyone tries to get the max number of points.
They also do a kid's carnival. I'm not sure if they actually bring kids from the hospital to it, but kids show up and play.
I don't know too much about it because it started after I graduated.
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