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Here's a blast from the past:
Heavy D will head Sean John plus-size label
By Kim Wilson, Fashion Wire Daily
October 17, 2001
NEW YORK -- Sean "P. Diddy" Combs is bringing in a hip-hop heavyweight to run his plus-size clothing line. Actor and rapper Heavy D will oversee designing, marketing strategies and commercial campaigns for the phenomenally successful Sean John label.
"I've always been a guy who liked to dress," Heavy D told Launch magazine. "Puff has always been impressed with my style of dress as a big person. So he offered me a consultant [position] at first, and that went well. He was like, 'Yo, do you want to come run the whole thing, doing the big and tall side?'"
And what will be Heavy D's design philosophy? "A big [guy] wants to dress the way a little [guy] wants to dress," he said.
Sean John now has 20 designers in total and an impressive turnover of $100 million after just two years in business.
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