|
Yeah, I'm just curious, that's all.
But maybe this is part of a bigger problem with recruiting. After all, if we don't know who we are, how are we supposed to tell people who we are?
LXA is a product, like it or not. Recruitment is simply selling that product. But how are we supposed to sell a product when we don't know who is buying it?
When Coca-Cola or Ford or any other major company starts a marketing campaign, they find out who they appeal to, their consumers' economic status, religion, race, gender, age, etc.
I can give you some good guesses as to who we are: white, at least middle-class, Christian or Catholic.
But maybe to become more effective in our marketing, maybe we should take a look at exactly who we are.
|