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The other plus with having an alum help out is GOOD JUDGEMENT.
The alum might think twice about posting pictures of girls holding beers or cigarettes, girls dressed for "ghetto fabulous" or "pimps and hos" parties, photos of a pledge class in ritual wear (even worse if some of the girls are wearing white miniskirts, white jeans, or slinky white braless tops) or pictures of obviously inebriated sisters. She might be better able to choose photos which project the right image, as opposed to photos where a majority of the girls look "hot".
Alums would also be thinking about photos that wouldn't give the parents of potential rushees heart failure (I'm sure a LOT of moms and dads check out the sites of the sororities where their daughters are rushing).
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