Quote:
Originally posted by 33girl
This is silly. Women are the ones buying the products and they're the only ones the campaign needs to appeal to. This would be like me complaining about there being too many old fat guys in the ads for golf clubs.
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Exactly. I was just about to post that -- the guys need to shut up and complain about the marketing for stuff that is actually being marketed TO them. Bitch about how the girls in beer ads don't have big enough boobs or something.
Of course, every bit of backlash against these ads is only going to make the people who like them support them that much more rabidly. I wouldn't be surprised if there were Dove execs running around slapping "fat cow" stickers over these billboards, just because they know that it means that women who like the ads will be more likely to support them in terms of dollars.