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Exactly Connie-- if all the chapter members wore the ribbons than new members could easily identify ALL of their sisters on campus, and the initiates (who of course already know one another) would see who their new members were-- and other sorority women would identify each other because of their ribbons. In that respect, it would be a great way to acclimate the chapters and the new classes with the current initiates.
On a PR level, the non-Greeks on campus would see lots of girls in the same ribbons and wonder what it's for and ask-- and possibly gain an interest in recruitment and Greek Life. This could be a great campaign for all the Greeks (initiates AND new members) on campus where you're trying to drum up greater interest for Greek Life-- so it makes even more sense to have the entire chapter in ribbons-- greater numbers for greater visibilty.
But again, with some of the sororities, it's all or nothing. IE: We'd have to have all our chapter members in the ribbons, not just new ones... even if it was "optional." It would have to be presented as an all-chapter pride thing.
The only negative thing that might come of this are the same things you run into when you wear letters or your pin on campus-- people with negative perceptions of Greeks heckling you -- or a shop keeper who doesn't like Greeks discriminating against ribbon wearers... it does happen, and again, the same is true of when you're in letters.
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