[RACooper]

It was realtively successful up here so I guess that's why they are trying it in the US now (Canada gets to be a test market a lot of the time).... I just think it's interesting that the marketing team that dreamed up the AXE commericals is the same team that dreamed up this Dove campaign...

Anyways I have to applaud the use of "real" people in tge ads, which is a nice change from the nominally "perfect" images we are bombarded with...