I completely agree with you on the Website thing, it's a wonderful marketing tool and is pretty effective in shaping frosh impressions of the chapter long before they even set foot on campus (I know I was checking out my college's chapters online almost immediately after I received my acceptance letter).
My chapter just recolonized 2 years ago and the rush here (UPenn) is very competitive. There are 7 other NPC chapters and NM quotas tend to run around 40-50 per chapter. We've run into issues with rumors/reputations this past year with our first formal recruitment as a recolonized chapter. Hopefully, with the intense PR campaign (incl. our recently launched website at
http://www.pennphisigs.com/ ) we're going to kick off in the fall, we'll be more successful next year at dealing with that.
Nieng17 -- are you going to LTS?
LITP,
Leeann