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I definitely think a lot of it has to do with keeping hair healthy. For instance, my mother wears wigs, just because it'd take a lot to straighten her her or even just to keep it healthy with all the heat it'd take to make it manageable (as busy as she is, she doesn't have the time to keep up "natural" hair). My hair is straightened and the heat styling I do damages it a lot, but I choose really good products to reverse that damage, so it all works out. I do think society has a "silky is beautiful, kinky is ugly" attitude, but that's only half of it. Not every black person will conform to that. So, you'd have to look at individual reasons, not just apply one to the whole.
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"We have letters. You have dreams." ~Senusret I
"My dreams have become letters." ~christiangirl
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