Thread: News
View Single Post
  #3  
Old 06-23-2005, 04:58 AM
abaici abaici is offline
GreekChat Member
 
Join Date: May 2002
Location: In SoCal, serving all mankind
Posts: 3,580
Re: Hermes covers its azz...

Quote:
Originally posted by Steeltrap
I think Hermes will take a PR hit, but not to the same extent as if it would have been Louis Vuitton or Gucci. Hermes isn't really a mainstream brand -- it doesn't sell handbags at a price point where Oprah's target market, Susie Suburbanite, can just roll into the boutique and buy them, unlike Gucci and LV.

True. The average American can pay $600 for a handbag, not $10,000 (inexpensive Hermes bag). It's bad PR, but I don't see this impacting their sells. There primary customers don't care.