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THey will go to 7 games because too much money would be lost if the series was wrapped up in 4 games.
Both teams loose tons of ticket sales revenues and concession revenues, not to mention the FREE media exposure for each city.
Seriously, how often is a playoff series EVER finished in 4 games?
The NBA (while not as bad as the NCAA) is a money making machine. Thats first in their minds.
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