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Same reason that people enjoy dressing sexy when going to a club, its something they cant get away in normal life due to the social norms placed upon them.
People love a good lingerie and boxers party, but while 100 people might show up to a club/house party dressed in thier skivvies youd be hard pressed to find 100 people willing to go to class or work dressed as such, or even to the local burger joint.
people want to have fun.
people want to be sexual.
people like to dress up.
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