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I know wedding photos can be expensive in general. But maybe get the following if you haven't already...
Ask for references: The guy's pictures could be fabulous, but his business ethics could be a different story. Testimonials, past customers, etc.
Ask yourself what kind of photos you want: Why do you like the $3500 package? Does the photographer use all sorts of groovy angles or are all the shots dead on? I know the more creative the shots, and the more abstract, the higher the price. I guess it depends on what kind of style you want in your album? Personally, as long as the lighting is good and the pictures are clear and the colors are vibrant (or the contrast in b/w is good), but you don't want too many of the "photo in the mirror" or "blurry background scene" shots, go with the less abstract one.
If going with the "abstract:" make sure he/she excels in both portraits AND scene shots.
And really grill him. Make sure he's got a rep for being punctual, will have plenty of film on site (hell make him write down how many he's bringing), when he starts charging, by the hour if after a certain time? Is he flexible with your needs as the bride... or does he have a set idea of what your pictures should look like. Will he listen to you? The basics.
Also, what does the "package" include? Besides the time, see how each package varies in content. Do you get a zillion 8 x 10s and nothing else? Compare/contrast the product you'll get.
Of course, this is coming from someone who may be hiring one of her photo-saavy sisters to do her photography.
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