I agree also, that this doesnt sound too good. It remains me of when I was either a junior or senior in HS, and YM Magazine had this big article on sorority rushes at different schools, including the one I eventually went too. The one they did on UGA definately was NOT helpful to greek life at all. The one they did on Michigan (mine) wasnt bad, but it wasnt necessarily shedding good light.
I think we all just have to wait and see what MTV does with this. Like Deja said MTV has donw great things (i,e. Rock The Vote, The Matthew Shepard Story, and other issues), however they do promote sensationalism also (i,e Real World, Road Rules). Maybe this time MTV will do positive Greek PR. If not now is definately time to start that Greek PR campaign everyone talked about.