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Originally posted by TheEpitome1920
Umm...I've never heard anyone say they live on the "East side of Chicago". Usually north, south or west. So when someone says east I think Lake Michigan and that lake is yucky. 
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Haha - I got it. I remember once talking to a guy who had just moved to Lincoln Park and was trying to tell me he lived on the "east side" of the city. I asked him if he lived in a houseboat. But yes, the geographic "east side" of the north side is the nicest part of the city.
Now, recently it seems that realtors have created the "New East Side", which from what I can tell, is a different way of saying River North/Streeterville. No one actually uses it in conversation, though.