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-   -   PA college uses personal ads to woo students (https://greekchat.com/gcforums/showthread.php?t=95903)

nittanyalum 05-01-2008 05:38 PM

PA college uses personal ads to woo students
 
It really is a whole new world out there these days....

Pa. college woos students with personalized ads

The campaign is an effort to reach media- and marketing-savvy teenagers

WILKES-BARRE, Pa. - Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall — so much so that it made her the star of her own ad campaign.

The small, private school in northeastern Pennsylvania plastered Pollock's name on billboards, pizza boxes and gas pumps — and even aired a commercial on MTV — in hopes of getting her to enroll. As one message put it: "We just hope you're on your way to Wilkes University next year."

full story: http://www.msnbc.msn.com/id/24391900/

SigKapSweetie 05-01-2008 05:48 PM

I'm sorry, but I find that incredibly creepy.

UGAalum94 05-01-2008 06:16 PM

Quote:

Originally Posted by SigKapSweetie (Post 1643776)
I'm sorry, but I find that incredibly creepy.

They consented to have their names used, which makes it a whole lot less creepy to me.

I think it's innovative, and I think it probably will make other people more interested in the school than just a regular billboard or ad. It personalizes the process and makes it seem like the college is really seeking kids from that community.

I wonder how they could be sure to pick a kid that most people liked and knew rather than someone that other kids would say, "oh, no. If that college wants him, there's no way."

LucyKKG 05-01-2008 06:20 PM

I'll ditto SigKap on the creepy factor. Even if it gets other people interested in the school, I wouldn't want to be recognized that way. Ehhh...

UGAalum94 05-01-2008 06:32 PM

Quote:

Originally Posted by LucyKKG (Post 1643799)
I'll ditto SigKap on the creepy factor. Even if it gets other people interested in the school, I wouldn't want to be recognized that way. Ehhh...

Even if they asked first?


I don't know if I would accept the offer, but I wouldn't find it creepy for someone else to do so. I'd think it was kind of funny.

If they just randomly picked a few kids from the applicant pool, and did it without talking to them first, I agree about the creep.

LucyKKG 05-01-2008 07:27 PM

Eh, I guess I just wouldn't consent to "have [my] name used" in that kind of thing. Did they know that's what their names would be used for?

UGAalum94 05-01-2008 10:34 PM

Quote:

Originally Posted by LucyKKG (Post 1643868)
Eh, I guess I just wouldn't consent to "have [my] name used" in that kind of thing. Did they know that's what their names would be used for?

The article said they gave their permission. And I think it was only seven kid's names.

It was a way of raising their profile in certain communities if I remember the content of the article.

And I think it might work. If you knew the kid listed was a great kid from your town, and this college in a good-natured way seemed to be pursuing that kid as the kind of person they wanted, it'd probably get more attention and build a sense of connection to the college in the town.

On the other hand, if it made everyone think they were stalker-ish creeps, not so much.

33girl 05-02-2008 10:24 AM

This smells so desperate to me.

Quote:

Pollock recently picked Wilkes over her hometown University of Scranton.
LOLs. In other words, she went across a bridge.

groovypq 05-02-2008 01:07 PM

They did that campaign last year - in fact, I was recruiting the girl quoted at the end of that article. I'd be more interested in finding out if it really was everything they promised (no offense if you went there, but I definitely think my school is way better in a lot of ways).

madmax 05-03-2008 02:09 PM

Quote:

Originally Posted by nittanyalum (Post 1643768)
It really is a whole new world out there these days....

Pa. college woos students with personalized ads

The campaign is an effort to reach media- and marketing-savvy teenagers

WILKES-BARRE, Pa. - Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall — so much so that it made her the star of her own ad campaign.

The small, private school in northeastern Pennsylvania plastered Pollock's name on billboards, pizza boxes and gas pumps — and even aired a commercial on MTV — in hopes of getting her to enroll. As one message put it: "We just hope you're on your way to Wilkes University next year."

full story: http://www.msnbc.msn.com/id/24391900/

I think the writer missed the point. Wilkes doesn't really care about getting Pollock. They wanted to use her face to attract every kid within 100 miles who can afford 25k a year tuition. Who cares? Penn State plasters Joe Paterno's face on all of their ads. Wilkes doesn't have Joe Paterno. Who did you expect them to use in their ads, a coal miner?

I don't think the ad campaign is much different than most schools. Instead of alumni, current students, or models, they used some local kids.

33girl 05-05-2008 09:39 AM

Quote:

Originally Posted by madmax (Post 1644719)
Penn State plasters Joe Paterno's face on all of their ads. Wilkes doesn't have Joe Paterno. Who did you expect them to use in their ads, a coal miner?

No, I expect them to use a person who is actually a student. What they did is kind of like McDonald's using pizza in their ads.

UGAalum94 05-05-2008 06:36 PM

Quote:

Originally Posted by 33girl (Post 1645390)
No, I expect them to use a person who is actually a student. What they did is kind of like McDonald's using pizza in their ads.

But these were real applicants, applicants that they hoped would enroll and were generally the type of student they wanted to attract. I don't see how your analogy works.

33girl 05-06-2008 11:20 AM

Quote:

Originally Posted by UGAalum94 (Post 1645621)
But these were real applicants, applicants that they hoped would enroll and were generally the type of student they wanted to attract. I don't see how your analogy works.

If I see a billboard for McDonald's with a pizza on it, I expect to be able to go to McDonald's and order pizza and get one.

If I see a billboard for a college with a student on it, I expect to be able to go to that college and see that student walking around or have other proof that she is enrollled.

I mean, what happens if they get applicants who say "what happened to that Nicole girl that was on the billboard?" "Oh, umm, she ended up going to Haverford." "You made a BILLBOARD for her and pursued her to those lengths and she didn't come here? God, this place must suck."

Clarion pursued me to a degree, but if they'd done something like this, I would have run in the other direction.

UGAalum94 05-06-2008 07:59 PM

Quote:

Originally Posted by 33girl (Post 1645854)
If I see a billboard for McDonald's with a pizza on it, I expect to be able to go to McDonald's and order pizza and get one.

If I see a billboard for a college with a student on it, I expect to be able to go to that college and see that student walking around or have other proof that she is enrollled.

I mean, what happens if they get applicants who say "what happened to that Nicole girl that was on the billboard?" "Oh, umm, she ended up going to Haverford." "You made a BILLBOARD for her and pursued her to those lengths and she didn't come here? God, this place must suck."

Clarion pursued me to a degree, but if they'd done something like this, I would have run in the other direction.

Well, they would have asked you first, so it probably wouldn't have gone down like that.

I think as long as they were real applicants, it's not a bait and switch. I think the ads made clear that the students hadn't enrolled yet.

PhiGam 05-07-2008 04:49 AM

Are you guys REALLY arguing over this?


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